Client: Elisabeth Mai - Independent consulting in care situations | 2021
Service: Logo Design, Concept, Graphic Design
Mission:
With many years of professional experience in care and as the manager of several retirement homes, Ms. Mai knows exactly how overwhelmed care situations can be for relatives and how opaque the system is for outsiders. As the social welfare offices are also increasingly overburdened, Elisabeth Mai would like to work with them to offer independent consulting and support for those affected to find the best care option.
Problem | Goal:
In addition to a small corporate design, a business card is to be created that also provides an overview of the range of topics and services. With regard to the clientele, the content and information must be concise and easy to read. The appearance should convey trust, sensitivity and seriousness and give an impression of Ms. Mai's personality and expertise.
Outcome | Impact:
The clear design is restrained and uncluttered. The colors follow the themes of people-care-trust/protection and give the clear shapes warmth and vitality, with the main color violet having a calming effect. The logo emphasizes the care aspect in the basic shape of the cross. With the personal reference of the bow and arrow (avenger of the poor), this symbolism supports the aspect of pointing the way in a clear direction in an unclear situatiton.
Further information products and a website can easily be created based on the corporate design. But with the business card, interested parties now receive a clear overview of the services in a small format and can contact Ms. Mai directly and easily.
